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Dorel Changes Name and Strategy

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WILTON, USA – Dorel Industries, Inc. is announcing a change of name for its recreational segment from Recreational/Leisure to Dorel Sports. The listed company is also changing its strategy with an all-out focus on innovation.

Dorel Changes Name and Strategy
Peter Woods, President and CEO, changed the name of the Recreational/Leisure segment to Dorel Sports and is changing the company’s strategy with an all-out focus on innovation. - Photo Dorel

In a press release Canadian Dorel Industries states that the name change for its Recreational/Leisure segment to Dorel Sports is, “To better represent the business as it expands the brand portfolio across channels and geographies.” Peter Woods, President and Chief Executive Officer, Dorel Sports mentions further,

“We have good momentum in our business as we enter 2015 and I’m excited about the upcoming year. We’ve made a number of exciting new hires and promotions to support key elements of our growth strategy in 2015, in particular our focus on developing and delivering industry-leading product innovation, the lifeblood and heritage of our company.”

Key hires to support innovation agenda

For creating such ‘industry-leading product innovation’ Scott Rittschof, Senior Vice President and General Manager, Cycling Sports Group (CSG) has been active in making a number of key hires to support the innovation agenda.

One of the new names at CSG is Damon Rinard who is the new Engineering Manager – Road, CSG. He comes from Cervélo Cycles where he was a Senior Advanced R&D Engineer and Race Engineer with the Cervélo Test Team while he previously worked at Trek. Jeremiah Boobar joined CSG as Director of Suspension Technology. He comes from SRAM.

Ben Ward is the new BMX Product Manager for GT. He is a well-respected BMX Brand Manager and Product Designer. Markus Spenninger has joined as Engineering Manager – E-bike and Urban in CSG’s R&D facility in Freiburg, Germany. His background includes time at BMW and Specialized, and he brings first-hand knowledge of the European market.

Enhancing supply chain

Dorel Sports has also been strengthening its back office functions to enhance its supply chain and improve product availability. For that Daniel Mendes has moved from the Caloi organization in Brazil to the US and has been promoted to the newly created role of Vice President – Global Strategic Procurement. He will focus on the sourcing of all components and parts across Pacific Cycle, CSG and Caloi and has over 12 years of experience with Caloi in various procurement and supply chain roles. Further Preston Akers has joined Dorel Sports as the Director, Quality & Compliance.

Dorel Sports’ portfolio includes Cannondale, Schwinn, GT, Mongoose, Caloi and SUGOI. Dorel has annual sales of USD 2.4 billion and employs approximately 10,500 people in facilities located in twenty-five countries worldwide.

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