Giant Reports Record Sales
TAICHUNG, Taiwan – For 2014 Giant Manufacturing Co, reports a recovery of its own-brand business in Europe. Next to that the marketing of Taiwan’s biggest bicycle maker also proved to be effective in China, resulting in stronger-than-expected sales for last year.
In the last quarter of 2014 Giant’s year-on-year consolidated sales rose by 19.4 percent to TWD 14.5 billion (400 million euro). The company’s sales growth in both Europe and China pushed its consolidated full-year sales figure by 10.86 percent to TWD 60.22 billion (1.65 billion euro). This is the highest turnover in the company’s history.
China important market
According to Taiwanese Capital Securities Corp., Giant’s net profit for 2014 will increase by 15.12 percent to TWD 4.58 billion (130 million). Giant’s growth figures are driven by export markets which is in line with Taiwan economic situation. According to the export promotion organization TAITRA, Taiwan’s exports for 2014 are expected to grow 3.58 percent from a year earlier.
Like for Giant, China is still the main growth market for Taiwan. Today this former enemy is the largest market for Taiwanese products, generating 26.2 percent of country’s total export value.