Previously he has been working for seven years at Reed Business portfolio advertising sales. As such he was already responsible for the Bike Europe advertisers in German speaking markets. Last year Lucas finished his study Strategic Account Management at Erasmus University.

“I am looking forward to be able to focus now on the global bike industry,” commented Lucas van ‘t Hof on his appointment. “In this new job I aim to assist all Bike Europe advertisers with their B2B marketing goals, through print, online and event channels. I am looking forward to meet you at the Taipei Cycle Show!”