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Schwalbe Enters into Strategic Partnership with Paul Lange


STUTTGART, Germany – Distributor Paul Lange Group announced that its subsidiaries in the DACH-region (Germany, Austria, Switzerland) as well as in the Czech Republic, France, Hungary, Slovakia and Ukraine are now also distributing: “Tyres, tubes and other products of the Schwalbe brand.”

Schwalbe Enters into Strategic Partnership with Paul Lange
Paul Lange expanded its logistic center in Stuttgart to handle the Schwalbe distribution for eight European countries. – Photo Paul Lange Group

For Ralf Bohle AG the Paul Lange Group is a heavyweight distributor for its Schwalbe products. This new distributionship is not an exclusive one but additional to existing agreements. According to the Paul Lange Group the strategic partnership with Schwalbe, “Especially relies on our efficient logistic system at our central warehouse in Stuttgart which has been expanded for this challenging opportunity”.

Increases of capacities and efficiency

“For the Schwalbe partnership we increased our warehouse capacity and optimized all processes and procedures. Through our logistic center in Stuttgart we support our local subsidiaries,” states Paul Lange Group MD Bernhard Lange. “Moreover we are testing direct deliveries to IBDs in several European countries to ease pressure on our on-site national warehouses. This should also increase our efficiency and speed up the entire delivery process. Thanks to these developments we are ready for further future expansion on the European market.”

Home market

The Paul Lange Group is not only providing its European subsidiaries additional logistic capacity but it is also distributing all Schwalbe products on its home market Germany: “We are proud of our strategic partnership with Schwalbe and will distribute their products through our European IBD network.” Next to Schwalbe, the subsidiaries of the Paul Lange Group are also distributing Michelin and Vredestein bicycle tyres and will continue to do so.

Stuttgart HQ

As part of the new partnership Schwalbe will join the workshop and training programs the Paul Lange Group starts this fall at its ‘E-Mobility Competence Centre’ based at its Stuttgart HQ. These include advanced training sessions and lectures for IBDs as well as numerous session and lectures on various business related topics. Schwalbe’s wide product range will be included in such training sessions.

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