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Selle Royal Announces Major Investments


POZZOLEONE, Italy – Next month Selle Royal Group will disclose a new industrial plan to its shareholders outlining the main business strategy for the next 3 years. Selle Roal confirmed that the principal strategic lever of the plan will be product innovation.

Selle Royal Announces Major Investments
Appointment of Jason Schiers (left) is part of Selle Royal’s industrial plan for the next three years that includes major investments, said GM Nicola Rosin. – Photo Selle Royal Group

Last year’s announcement that Selle Royal will open a new facility in in the US city Ogden, means another milestone in Selle Royal’s history. Ogden is a prime location for the outdoor industry and the company’s facility there is to become a strategic Research & Development Centre for the whole Selle Royal Group.

New people

“We are investing in the best location, infrastructure, and people to develop the greatest and most outstanding products in the bicycle industry,” said Nicola Rosin, General Manager of Selle Royal Group. The facility will be Selle Royal’s second site in the US, in addition to the Crankbrothers headquarters in California where sales, marketing, finance, operations, and service are currently based.

Preparation for industrial plan

“Another important step in the preparation for the new industrial plan has been the appointment of Jason Schiers, one of the most experienced senior product leaders in the industry,” added Rosin. “Jason, a 20-years veteran of the bike & motorbike industries, has demonstrated a talent to go beyond the ordinary.”

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