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Management Change at Stromer, No Take-Over News Yet


OBERWANGEN, Switzerland – The management interval at myStromer AG has ended: CEO ad-interim Erwin Steinmann has handed over his position to Peter Althaus, the former GM at the leading coffee machine manufacturer Schaerer.

Management Change at Stromer, No Take-Over News Yet
Last April Peter Althaus has been appointed CEO of myStromer AG. – Photo zVg

Peter Althaus replaces Erwin Steinmann who took the job on an interim basis when CEO Christian Müller surprisingly left the company in February 2015. As specialist in the reorganization of industrial companies, Steinmann was appointed in 2014 by BMC-Group CEO Andy Rihs in order to optimize myStromer’s profitability and to make the e-bike brand fit for sale.

Take-over not finalized yet

“This strategy is still up to date, but the sale is no longer urgent,” said Thomas Binggeli. “It might be finalized in the next few months, but it could also take a few more years.” Though sales volumes are not communicated by Stromer, Binggeli stated that ‘increasing double-digit sales’ have been generated over the last years.”

Management skills

Peter Althaus already started last April 1th at the major Swiss e-bike manufacturer Stromer, though the company, which is part of the BMC Group did not make this public officially. The 48 year old Althaus was appointed by BMC Chairman Thomas Binggeli as CEO of myStromer AG.

New vice presidents

According Binggeli he, “Hired his long-time friend for his extensive management skill and know-how of the international market.”

Next to Althaus also two new ‘vice presidents’ were hired at myStromer AG, Peter Egli for product development and Michele Solari for operations. The current management is completed by CFO Adrian Wirz and Tomi Viiala, Vice President Sales & Marketing.

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