News Article

BBB Cycling Goes Dealer Direct in Germany


LEIDEN, the Netherlands – The strategy of Pon Bike Group member BBB Cycling for the German market will change drastically as of 1 September this year. From that date distribution will no longer be handled by Sport Import but directly from the company’s head-office in the Netherlands.

BBB Cycling Goes Dealer Direct in Germany
BBB Cycling will change its distribution in Germany. – Photo BBB Cycling

BBB Cycling created a dedicated sales team whom will visit the German dealers for BBB exclusively. This sales team, together with a Leiden based sales support team will be supervised by sales manager Jürgen Gerlach.

Awarded products

“BBB Cycling enjoys a strong sales and marketing support team and almost one hundred of our products have been awarded,” is stated by MD Marc Roelofsen. “Our German dealers will be supported by a German languaged website as well as a B2B-webshop. They can also rely on professional instore presentation support. Our brand is known for its complete product range, rapid deliveries and direct communication between shops and head-office.”

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