News Article

Promotions at SRAM


CHICAGO, USA – 2016, SRAM veterans Sander Rigney and Ron Ritzler have both joined the company’s senior management team in vice presidential roles. “They have incredible experience, perspective, and insight. Moving up to this level is the right step in their careers and we welcome them to the senior management team,” said SRAM’s COO Jeff Shupe.

Promotions at SRAM
Sander Rigney (r.) and Ron Ritzler have both been promoted to vice presidential roles. – Photo SRAM

Sander Rigney began with RockShox in 1998 and continued with SRAM after their acquisition in 2002. His previous roles include dealer service, international warranty, technical writing, after-market sales and product management. Most recently he served as the RockShox category manager. As vice president of RockShox suspension he will oversee all suspension and dropper posts.

Ron Ritzler joined SRAM in 1996, serving in various capacities, including dealer service, OE/AM sales, product management, as well as road and MTB category management. He will now serve as the VP of SRAM components and will manage MTB, road, and urban drivetrains and brakes.

Both will report to SRAM’s COO, Jeff Shupe.


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