Selle Royal Saddles for the Youngest Cyclists
POZZOLEONE, Italy – To open the market for the younger generation, Selle Royal introduced a range of saddles for the 12 up to 24-inch bikes. The new saddles will be available in November 2016 and retail for €9,90.
Selle Royal’s kids range includes four models. The Froggy is a unisex saddle designed for 12 to 16 inch unisex bikes. The Ben and the Candy have been developed for boys and girls respectively to be specified on 16 up to 24 inch kids bikes, while the unisex Hello has been designed for 24 inch bikes.
These saddles are all handmade and filled with soft foam, while the construction includes Selle Royal’s Integrated Clip System. The Froggy comes with an integrated clamp. The Ben and Candy are also slightly different in size to fit the proportions of a boy’ and girl’s bike.
To make cycling safer and encourage more children to get involved, Selle Royal collaborated with both the Federazione Italiana Amici della Bicicletta (FIAB) and the European Cyclists’ Federation (ECF) to create educational messages for the youngest. Illustrator Ale Giorgini designed a friendly mascot named ‘Mr Roy’ to help deliver messages of safety to children on the communication materials of Selle Royal’s new kids range.
“The idea of this interactive packaging is to encourage children to contribute their illustrations or post any additional safety suggestions online at www.selleroyal.com/junior,” explains Monica Savio of Selle Royal. “For each post we will send the children a fluorescent safety jacket to help boost awareness and spread the knowledge of safe cycling. It’s both exciting and rewarding to be working with a new audience with so much potential.”