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Wholesaler Grofa Acquires Benelux Distributor Action Sports


BAD CAMBERG, Germany – Grofa GmbH, one of Germany’s biggest P&A distributors, took the next step in its international expansion with the acquisition of the Benelux distributor Action Sports. Grofa took the first step for an European distribution with the opening of a subsidiary in Salzburg in 2015 and is now continuing its growth strategy with Action Sports.

Wholesaler Grofa Acquires Benelux Distributor Action Sports
Belgium Action Sports has been acquired by Grofa. – Photo Action Sports

Though the acquisition was communicated yesterday, it was already effective from 1 August 2016. According to Grofa’s statement, “Action Sports has a dense network of 400 retailers.”

Distribution of exclusive brand

The Belgian company is exclusively distributing to bicycle retailers and represents brands such as evoc, Dextro Energy Sports Nutrition, Hutchinson, Northwave, Look, Lupine, Profile Design, RH+, VDO Cyclecomputing, Tacx, Tunap, Quadlock and Zpeed.

Thorsten Kochanek, Managing Director & CEO of Grofa, comments on this takeover, “We took another major step towards expansion into other European countries with the acquisition of Action Sports. We are looking forward to working together with Andreas Tubes, Managing Director of Action Sports, and the Action Sports team to successfully shape further European expansion.”

‘Strategic partner’

Andreas Tubes, Managing Director of Action Sports: “I am pleased to have found with Grofa a strategic partner for further growth. Together, we will further expand the strong market position of Action Sports in Benelux.”

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