Moore & Large Brings Tern to the UK and Ireland
DERBY, UK – Urban transport specialist, Tern, recently announced a new partnership with Moore & Large, for the distribution of Tern bicycles and accessories in the UK and Ireland. “We expect strong growth in urban cycling in the years ahead and Tern is the perfect partner to help us push into new categories,” said Moore & Large MD Nigel Moore.
“Moore & Large is very well respected in the industry for their professionalism and portfolio of leading brands. There’s also excellent synergy between their distribution channels and our electric, folding, cargo, and lifestyle product lines,” stated Joshua Hon of Tern.
Focus on folding and e-bikes
“Tern is a true innovator and we’re looking forward to working with them,” said Nigel Moore, managing director of Moore & Large. “We will focus initially on Tern’s folding and electric product lines, including the recently launched the Bosch equipped Vektron. Tern’s new 451 Verge family of bikes, with updated geometry and 1X drivetrains, is said to redefine the size-to-performance ratio for small-wheeled bikes. Both these platforms should create excellent sales opportunities for dedicated specialist dealers.”