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World Bicycle Relief Reaches New Milestone


CHICAGO, USA – Since World Bicycle Relief’s inception in 2005, the organization reached a new milestone thanks to generous contributions. The organization, founded by SRAM’s F.K. Day and Leah Missbach Day did put more than 350,000 bikes in the field.

World Bicycle Relief Reaches New Milestone
Over 350,000 bicycles were already distributed by the World Bicycle Relief. – Photo WBR

It all started as a support program after the 2004 Indian Ocean tsunami with a solid backing from SRAM Corporation and an outpouring of support from industry leaders. Ever since the World Bicycle Relief (WBR) provide bicycle to those in need. It also built programs to provide specially designed, locally assembled bicycles for students, healthcare workers and entrepreneurs across Africa, South America and Southeast Asia. While the bicycles themselves help individuals conquer distance and increase their carrying capacity, WBR has also created new economic opportunities by training field mechanics and employing bike assemblers to support our local programs.

Successful impact World Bicycle Relief

Last week, SRAM’s product development manager and CEO of World Bicycle Relief F.K. Day delivered the keynote speech at the Thomson Reuters Elite Vantage 2017 Worldwide Conference in Orlando, explaining the ‘power of bicycles or how listening to your end user is key to creating successful impact in business and philanthropy.’

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