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Basil Hires Marc Roelofsen as MD


ULFT, Netherlands – Marc Roelofsen – former MD of Pon Bike Group owned BBB Cycling – joins Dutch bicycle baskets and bags supplier Basil. In his role as managing director he is to focus on Basil’s national and international growth.

Basil Hires Marc Roelofsen as MD
New Basil MD Marc Roelofsen. – Photo Basil

The hiring of Marc Roelofsen will allow Marthijn van Balveren, owner of Basil, more time to focus on new projects. During the coming year, he will roll out the revolutionary new MIK system across the industry. This open platform is destined to become the new standard for bicycle mounting

New Basil MD Marc Roelofsen has been active within the bicycle industry in various capacities. Over the past 20 years, he has held several management positions within BBB Cycling, and became managing director twelve months ago. At BBB, Marc Roelofsen was engaged in process optimisation at various levels, in building a network, and on developing high standards of customer service.

Basil is at Eurobike stand A4-404.

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