oBike Localises City Operations with Franchising Program
SINGAPORE – oBike, Singapore’s dockless bike sharing operator, announces the launch of its Global Business Partnership Programme (GBPP) aimed at partnering local businesses for its on-ground operations and provisioning of oBike resources.
GBPP is a franchise business model that aims to harness the expertise and resources of local businesses to better manage oBike operations in specific geographic areas within a city. This will be achieved through timely distribution, on-demand activation and upkeeping of the bikes, to enhance its service to riders.
oBike has seen tremendous growth of its operations since its inception 12 months ago, and now operates in over 60 cities across 17 countries. Drawing on lessons throughout its expansion, oBike is introducing an alternative and more localized business model to manage and streamline its large scale operations. The approach of GBPP is to decentralise operations into hubs that can be managed more efficiently by the local partners.
Through GBBP, oBike strives to boost business and employment benefits in the local communities that it operates in, via a revenue-sharing model, which will ultimately translate into an enhanced user experience.
Cultural norms of markets and communities
oBike strongly believes that the best way is in operating within the cultural norms of each market and community, whilst leveraging on the intelligence of its Global Service Platform.
oBike’s technology-driven bike sharing service provides users around the world with a solution for short to medium distance transportation. oBike believes that its station-less solution drives mobility and is in line with governments’ smart city ambitions, and promotes a greener and healthier mode of transport for urbanites across the globe.