Hebie Acquires Carrier Specialist Tubus
BIELEFELD, Germany – Within one year after Hebie’s announcement to discontinue its luggage carriers for the after-market, the company returns to this market with the acquisition of the well-known brand Tubus. “Tubus will continue as an independent company within the Hebie Group,” said Hebie general manager Dirk Niermann.
For Hebie “the AM business for luggage carriers is no longer profitable as we are no longer in the position to provide all the services that go with AM sales from one location,” the company stated in a strategic orientation late 2016.
This strategy changed again now Hebie acquired Tubus which focusses on both the OEM and after-market.
In recent years the Münster, Germany based company Tubus has grown into a global specialist of bicycle carriers with its brands Tubus and Racktime.
However, the take-over of Tubus presents Hebie access to the OEM market of extruded fenders, next to Hebie’s existing clip-on fender and mudguard product range. In 2015 Tubus acquired Bernd Herkelmann’s Wingee fender production followed by the take-over of the Italian extruded fender producer Orion in 2016.
Tubus founder and sole shareholder Peter Ronge will remain involved with the company as freelance R&D director. Ronge is relieved to be back in the world of design and engineering. “Due to the strong growth of our brands I had to spend more and more time on managing the company. I can now concentrate myself on R&D and product design again.”
Ronge’s management tasks are handed over to Anthonie de Jong. “Thanks to his knowledge and experience de Jong is the right man for this position,” assures Niermann. Financial terms of the deal were not disclosed.