News Article

Signa Sports Preparing To Go Public


VIENNA, Austria – Signa Holding GmbH is said to be studying possibilities of an IPO for its for years heavily expanding sporting goods retail business of subsidiary Signa Sports. This has been reported recently by various financial media in Germany and Austria.

Signa Sports Preparing To Go Public
Signa Sports is majority shareholder in multiple outdoor and bicycle e-commerce retailers. – Photo Bike Europe

A Signa Sports IPO could still take place in the second half of 2018. According to financial media the company could be valued for a maximum of 1.2 billion euro. Signa Holding is currently discussing the IPO with consultants. No final decision has been made yet.

Big player in bicycles

Signa Holding GmbH (also named Signa Group), founded in 1999 by ambitious Tyrolean entrepreneur René Benko, has become a big player in the bicycle business via its subsidiary Signa Sports. This company is majority shareholder of the German outdoor and bicycle e-commerce retailer Internetstores GmbH (Addnature, Bikster, Brügelmann, Campz, etc.) as weel as the French e-commerce retailer Probikeshop. This webshop is said to be the number one bicycle online retailer in France and Southern Europe. Signa Holding also owns webshop Outfitter for soccer, running and team sports products as well as Tennis Point.

Signa Sports is also owner of all Karstadt Sports outlets in Germany. These stores stopped selling complete bicycles but still offer a wide range of P&A.

Marketed in 17 countries

According to a company statement Signa Sports’ sales reached 650 million euro in 2017 and overlooks “more than 45 stationary businesses in Austria, Germany and Switzerland as well as 58 web shops in 17 countries”. Moreover, at the start of this year 2018 Signa Sports announced a partnership with sporting goods retailer group Intersport Deutschland eG. As reported the main target of this strategic partnership is the concentration of interests on the German and international sourcing markets.

This strategic partnership isn’t only relevant for Germany. Since 2013 Intersport-Germany and Intersport-Austria are unified. Intersport-Austria also licenses the retailers in the neighboring countries Hungary, the Czech Republic and Slovakia. Moreover, Intersport Deutschland eG is shareholder of Intersport Polska S.A. which means that Intersport Deutschland eG unites sporting goods retailers in six European countries.

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