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Taya Chain To Expand on India’s Market


NEW DELHI, India – Taiwan based Taya Chain is looking at expanding its distribution network on the Indian aftermarket. The bicycle chain producer is keen on exploring the high-end market, which is still small but increasing with the entry of imported bicycle brands on the Indian market.

Taya Chain To Expand on India’s Market
‘All indicators show transformation of India into high potential market,’ said Jill Wu of Taya Chain. – Photo Satnam Singh

Taya already partners with a distributor in the West Indian city of Pune. “We have been supplying to the Indian market through this distributor, who is also selling Felt bicycles,” informed Jill Wu of Taya Chain Co Ltd. The company was exhibiting at the Taiwan Show organized by TAITRA (Taiwan external Trade Development Council) from 17 till 19 May 2018 in New Delhi to promote business between India and Taiwan.

Focus on high-end segment

Currently Taya is focusing on taking a part of the middle and high-end market segment where there is hardly any competition from domestic and Chinese brands. “Our focus remains to compete on the Indian market with global brands like Shimano and SRAM,” Wu stressed. “In India we are focusing on distributing our 10 and 11 speed range.” Commenting on the potential of India, Wu adds, “Although it is a new market in a very early stage all indicators show the transformation of India into a high potential market in the future.”

Distributors in more Indian cities

Taya wants to spread its distributor network to other Indian cities. “We are scouting for more distributors and partners in several cities and hope to add a few more soon.” The chain producer is also eyeing the huge motorbike manufacturing and market base in India. “We are also keen on expanding into the India’s huge motorbike aftermarket in future,” confirmed Wu.

In Taiwan, Taya operates two factories in Tainan and one in Kaohsiung. It also produces mass market entry-level products at Tianjin in Northern China besides maintaining a warehouse in Shenzhen in Southern China. It has capacity to manufacture 24 million bike chains annually.

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