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Advisory Board Founded by All Major Players for Bike-to-Vehicle Contact Standards


INDIANAPOLIS, USA – In a strikingly unanimous action all major industry players together with Ford Motor Co. and Tome Software have founded the Bicycle-to-Vehicle (B2V) Executive Advisory Board. The new B2V board will leverage the expertise of cycling and automotive leaders to bridge the gaps between groups by creating cross-industry safety standards.

Advisory Board Founded by All Major Players for Bike-to-Vehicle Contact Standards
City of tomorrow will see mobility system in which all modes of transportation speak common language and work together. – Photo Bosch

Less than a year ago, Tome Software, Trek Bicycle, and Ford Motor Co. began work on proof-of-concept technology solutions designed to reduce the number of bicycle-vehicle collisions.

Since Tome Software engineers have focused their efforts on mapping and infrastructure, using artificial intelligence to evaluate and identify safety measures at specific vulnerable roadway locations. They have been and are working with automotive industry engineers and smart city stakeholders, to develop industry standards, like C-V2X, that work to keep cyclists safe on the road. C-V2X technology stands for Cellular Vehicle-to-Everything technology. Tome Software, Trek Bicycle, and Ford Motor Co claim that “C-V2X has the potential to help cities around the world create safer, more capable infrastructure and connect vehicles to a larger communications system. It is designed to allow vehicles to directly communicate with other vehicles, pedestrian devices, bikes and roadside infrastructure, such as traffic signs and construction zones. C-V2X also provides opportunities for direct bicycle electronics integration, as well as mobile phone app integration for cyclists.”

Advisory Board with all major players

The formation of the B2V Executive Advisory Board marks the first time leaders from the automotive and cycling industries have united to form a cross-industry coalition. The founding Board members include: Accell North America, Bosch, DOREL Sports, Ford Motor Co., Giant Bicycles Inc. USA, Orbea, Shimano, Specialized, SRAM, Stages Cycling, Tome Software, Trek Bikes, Quality Bicycle Parts (QBP).

The Board is to “Tap decades of automotive and cycling leadership to bridge the gaps between groups by creating cross-industry safety standards. The board will commence work immediately, taking steps to identify and include additional interested stakeholders. Interested automotive, cycling and smart city collaborators will direct the development of an additional technical working group to dive in further on solutions R&D. Board members will also have direct opportunities to steer co-development, pilot programs and shared technical exploration.”


“Putting the automotive and cycling industries together to work on identifying opportunities for safer roads has grown with support from Ford and Trek,” said Jake Sigal, CEO for Tome Software. “The formation of the B2V Executive Advisory Board is another milestone in our collective effort to create long-term industry standards to keep cyclists safe. I’m honored to work alongside the brightest teams in automotive and cycling and look forward to leveraging the expertise of our board members to continue innovating for safety.”

‘City of Tomorrow’

According to Jim Holland, vice president, Vehicle Components and Systems Engineering at Ford Motor Company “Bicycle and automotive safety innovation extends beyond any single company, city or technology. In the City of Tomorrow, a mobility system will see all modes of transportation speaking a common language and working together. Assembling this advisory board of industry leaders and business competitors underscores how important the work to get there is and highlights the support and organization that will be needed to set the cross-industry standards for years to come.”

Bipartisan advisory board

“Trek is dedicated to actively seeking innovative ideas and working with like-minded partners on easily-accessible solutions that will enhance the safety of cyclists and pedestrians,” said Scott Kasin, electronic products manager for Trek Bikes. “Working with the automotive leaders and bicycle industry competitors is a momentous step in forming a bipartisan advisory board that will oversee the development of bicycle-to-vehicle (B2V) safety solutions. We’re excited that both the cycling and automotive industries have seen the value and potential that B2V has and will be collaborating to bring it to life.”

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