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Pivot Cycles Focuses on Close to Market Production in Europe


STUTTGART, Germany – The Tempe, Arizona based maker of premium performance bikes Pivot Cycles earlier announced the opening of a European sales & service center in Stuttgart. That’s now being followed with an announcement that the company will start assembling bikes in Europe. This summer Pivot Cycles will start the delivery of “Fully assembled bikes to German retailers as well as our European distribution partners”.

Pivot Cycles Focuses on Close to Market Production in Europe
Pivot Cycles has its premium performance bike made at an experienced assembler based near Bielefeld. – Photo Pivot Cycles

In 2015 Pivot Cycles strengthened its presence in Europe with the hiring of Volker Knaus, who has been laying the groundwork for today’s Pivot Cycles European operations. He says “It’s crazy to see how fast it all went! What started out as a one-man show, a big van, and 15 demo bikes in 2015; today it is a powerful team that stands behind Pivot Cycles here in Germany”.

Operations in US, Taiwan and Germany

Founded in late 2016, Pivot Cycles EU GmbH now has eight permanent employees and several part-timers. Moreover longtime Pivot Cycles US employee Emily Landeryou moved from the USA to Germany where the bike assembly takes place. She is overseeing the quality control on all bikes as well as the day-to-day business operations. An experienced bicycle assembler in Bad Salzuflen near Bielefeld was chosen by Pivot for its European close to the market assembly. From Bad Salzuflen the assembled bikes are shipped all over Europe. With the new assembly in Europe Pivot Cycles ships now from three different warehouses and assembly sites worldwide: United States, Taiwan and Germany.

Marketing and sales activities

Pivot Cycles’ Stuttgart office handles the company’s marketing and sales activities for which some 70 demo bikes are in use throughout Europe. Five new employees have been added to the European marketing team. Matthias Sandbrink is organizing the European demo fleet as well as all technical matters in the company’s new service office.

Availability and fast deliveries

On why Pivot Cycles, as a US based premium maker, is putting so much effort in its presence in Europe is explained by founder and CEO Chris Cocalis. He says “We know from our own experience in the US how important it is for our customers to have a direct line of contact. With the service office in Stuttgart and the bike assembly in Bielefeld, we offer our sales partners and our customers the best quality, fast delivery as well as constant availability.”

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