Harley Davidson Looking for New Markets; Shows E-Bike Concepts
MILWAUKEE, USA – It’s considered as one of the company’s options for blazing into new trails. But it’s not one that supposedly fits with the image of the iconic motorcycle brand that even has the sound of its V-twin motors patented. Harley Davidson Inc is looking into electric bikes and recently released some model studies of a full suspension e-bike as well as three lightweight electric motorcycles.
The listed company that annually makes some 6 billion US dollar with selling big motorcycles is steering into new markets as consumer demands are changing fast. Matt Levatich, President and CEO, of Harley-Davidson, Inc. recently released his “More Roads to Harley-Davidson” growth plan through 2022.
Broad portfolio of electric two-wheelers
Levatich’s plans include the launch of Harley-Davidson’s first electric motorcycle named LiveWire in 2019. It’s to be the first of what Harley Davidson says “A broad, no-clutch “twist and go” portfolio of electric two-wheelers designed to establish the company as the leader in the electrification of the sport. LiveWire will be followed by additional models through 2022 to broaden the portfolio with lighter, smaller and even more accessible product options to inspire new riders with new ways to ride and ready to tackle the urban landscape.”
On how Harley Davidson sees such a portfolio of lightweight electric two-wheelers the company released 4 model studies including two offroad motorcycles, a lightweight street motorbike and a full suspension pedal powered e-bike.