Stromer and Sachsenring Partner in E-Bike Assembly
SANGERHAUSEN, Germany – Sachsenring Bike Manufaktur GmbH and the Swiss premium e-bike manufacturer Stromer AG announced a long-term partnership last week. Stromer’s ST3 and ST5 for distribution on the European and the US market, will be assembled in Sangerhausen in the future.
The statement did not mention for how long both companies agreed upon the co-operation. Sachsenring even called it a ‘big e-bike order’ whiteout specifying any assembly volumes. “We have to handle this information confidentially,” said Sachsenring Bike Manufaktur owner and Managing Director Stefan Zubcic. “Stromer AG is an internationally well-respected and famous premium partner who appreciates our quality, reliability and service package. This partnership is part of our reorientation towards the steadily and strongly growing e-bike market.”
Stromer ST5 production started in Oberwangen
Last March, Stromer announced to assemble the ST5 themselves. The Swiss company opened a ST5 dedicated assembly floor in Oberwangen, Switzerland with a weekly capacity of 150 units. “The ST5 assembly in Oberwangen allows us to shorten our delivery times and create the opportunity to respond individually to customer’s wishes in the future,” said Stromer R&D manager Peter Egli last March.
Why Stromer changed its assembly strategy for the ST5 is not clear. “It is extremely important in the current highly-competitive bicycle market to find the right partner who realized the chances in the market like we do and offers the required quality level,” says Jakub Luksch, CEO of Stromer AG last week. “This co-operation will be beneficial for both parties,” said Jakub Luksch.
Premium model assembly in Sangerhausen
Today Sachsenring Bike Manufaktur, which is part of the Sachsenring Group, employs some 170 people and offers a wide range of bikes from low priced entry level models up to premium bikes. The company’s own range includes brands like Steppenwolf, Grace, Vaun and Jung.