Urban Iki Wins German Design Award
NIJVERDAL, the Netherlands – Dutch design from Amsterdam with Japanese technology from Osaka. That was the idea when introducing the international bicycle child seat and component’s brand Urban Iki in 2015. This design is now awarded with the German Design Award 2019.
In spring 2017 Urban Iki bicycle seats were launched in the Netherlands. “Consumers love the concept of a stylish and high quality product with an affordable price tag,” says Urban Iki Managing Director Ronald Scheppink. With distributing partner Juncker Bike Parts and over 500 bicycle shops in the Netherlands, Urban Iki became a successful newcomer in a crowded marketplace. In 2018 the business expanded to 15 other countries in Europe.”
We decided to keep it simple and affordable without compromising on design and quality
German Design Council
The German Design Council introduced the awards 65 years ago to discover, present, and honour unique trends in design. Every year product and communication designs are awarded, each of which blazes new trails in the international design landscape. The German Design Awards apply the highest standards in selecting the award winners. In an elaborate nomination process, panels of experts of the German Design Council nominate products which distinguish themselves by their design quality to participate in the competition.
Focus on consumer needs
The jury of 46 design specialists from 11 countries reviewed the entries. According Ronald Scheppink, “As a team we are very proud and thankful for this award. In 2015 we decided to enter the crowded Dutch market with a new brand and a new designed bicycle seat. We worked with a strong team of Dutch designers and Japanese engineers.”
“We incorporated the story and roots of our mother company OGK from Osaka, and aimed on functionality and a clean design. What does the user really want? We decided to keep it simple and affordable without compromising on design and quality. The jury recognized all these element and awarded our team effort and the final result. Urban Iki is ready for the next step.”