Bohle’s Schwalbe Tyre Sales Reach Record Levels
REICHSHOF, Germany – Bicycle tyre supplier Ralf Bohle GmbH, owner of Schwalbe, increased its revenue by nearly 8 percent last year. “The warm and sunny weather made it an outstanding year for the entire bicycle industry”, said Ralf Bohle GmbH’s MD Frank Bohle. “We increased our sales to 187 million euro, an increase of 13 million over the previous year”.
The e-bike boom in Germany continued in 2018, as confirmed today by the German industry organization ZIV. Thanks to the combination of beautiful weather and ongoing increase of e-bike sales, Bohle’s revenues reached record level. For Frank Bohle this showed that “Cycling is not only fun, it also provides amazingly simple answers to major problems such as air pollution, congestion, noise or lack of exercise. We are convinced about the bright future of bicycles as a means of transport.”
Investments in logistic center
To facilitate future growth of the company, Ralf Bohle GmbH invests 17 million euro in 2018 and 2019 in its international logistics center at the company’s head office in Reichshof, Germany. “The new hybrid building will reflect our corporate values: technical dynamics, human creativity and the responsible use of resources”, explains Frank Bohle. “Where possible a sustainable construction is inspired by the cradle-to-cradle principle, and we only use materials that can be recycled at the end of its life-cycle. The topping-out ceremony will be celebrated on 5 April 2019 and completion is planned for 2020”. Another major investment in 2018 was the conversion of the global IT structure. At the beginning of the year, Schwalbe commissioned a new ERP and warehouse logistics system.
Today Ralf Bohle GmbH distributes Schwalbe tyres in 60 countries. Since 1973, the Korean family business Hung A is the production partner of Ralf Bohle GmbH. In 1992 Hung A relocated production from Korea to Indonesia and in 2015 commissioned a second Schwalbe plant in Vietnam.