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Wiggle-CRC Joins Bicycle Association of Great Britain


CAMBRIDGE, UK – Major online retailer Wiggle-Chain Reaction Cycles has confirmed that it will be joining the Bicycle Association of Great Britain – BAGB’s leadership group and participating in the BAGB’s new market data service which Bike Europe have reported on recently.

Wiggle-CRC Joins Bicycle Association of Great Britain
Wiggle-CRC engagement in BAGB’s market data service is major step towards whole market coverage. – Photo Wiggle-CRC

The BAGB’s market data service soft-launched in January and is set to go live in April.

Other members participating on the BAGB leadership group are Brompton, Frog, Giant, Islabikes, Raleigh, Schwalbe, Specialized, Trek and ZyroFisher.

‘Effective advocacy’

The leadership group is aimed at ‘securing a strong, united and influential industry’, in order to present an effective advocacy case to government and improve cycling conditions for all cyclists across the UK, with the aim of benefiting the UK cycling industry too.

The BAGB’s website describes the history of its formation. “2018 was a pivotal foundation year, as we put structures and team in place. Industry consensus and funding was secured via the leadership group and Bicycle Industry Fund (the successor to the Bike Hub initiative), we commissioned research to build a strong evidence base, and developed strong advocacy alliances”.

Securing support

The BAGB give a concrete example of how scientific research can lead to results in government policy: “The industrial case for cycling focuses on economic contribution, jobs and growth potential, all of which we quantify with commissioned research. We take this industrial case into Government departments, often reaching Ministerial level, to secure support for our two current focus areas: boosting e-bikes and giving all children the opportunity to cycle. We achieved an early win in Autumn 2018 when the Government announced £2m (2.4m euro) of subsidies to boost uptake of e-cargo bikes. We are continuing to engage actively on e-bikes, Bike to Work, Bikeability, and on potential support for investment in the UK cycle industry post-Brexit. We expect the results of this work to provide direct benefits to BAGB members.”

‘Major step to market coverage’

Simon Irons, BAGB associate director is quoted as saying “This full engagement in the market data service from Wiggle-CRC, the UK’s largest on-line cycling retailer, is another major step towards our target of achieving 70% whole market coverage in the first year of operation and will especially strengthen our insights in the parts, accessories and clothing markets.”

20 percent Internet sales

Internet sales as a percentage of total retail sales in the UK have risen steadily over the past decade and a half, from under 5% to around 20%, according to government figures and the UK is consistently ranked at the top or near the top of comparative tables of European countries for the percentage of retail sales made online. All this suggests Wiggle-CRC’s membership of the BAGB’s market data service, and its leadership group looks to be a significant step.


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