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Holland Mechanics Broadening Base Among Mid-Level Bicycle Producing Segment


LUDHIANA, India – Increasing automation in the bicycle manufacturing sector attracts renowned brands expanding their base in the Indian market. After installing its wheel-building machinery in the India’s major OEMs like Hero, TI, Avon, Atlas, the Netherlands headquartered Holland Mechanics is now expanding its base further down in the mid-level bike firms.

Holland Mechanics Broadening Base Among Mid-Level Bicycle Producing Segment
Wouter van Doornik with Puneet Madhav, Director, South Asia, Holland Mechanics - – Photo Satnam Singh

“We are growing in the India market by about 20% annually and hoping to maintain the same growth momentum in 2019 as well. We have sold 10 machines in 2018 indicating increasing drive towards automation and improving quality parameters in the bicycle sector,” informed Wouter van Doornik of Holland Mechanics at the recently concluded bicycle industry show CFOSE in Ludhiana. The Dutch firm introduced a new Easy Cam Lacer (ECL) wheel building machine on the India market during the three-day bicycle show. “Earlier, we have introduced ECL for wheel dimensions 16 inch to 29 inch and a robot of measurement but now bringing 12 inch to 29 inch full range along with robot of 12 inch to 29 inch dimension respectively,” he stated. ECL is used for wheel assembly and robots are used for tightening & alignment.  

Flexible and easy to operate 

The Easy Cam Lacer is the basic lacer of Holland Mechanics, manually changeable, equipped with a CCD camera to detect spoke holes with precise accuracy. In this way regular low-rimmed wheels can be laced exactly and quickly. Commenting on the pricing of the new ECL variant considering price-sensitive nature of the India market, Holland Mechanics South Asia Director Puneet Madhav said, “the flexible and easy to operate ECL priced competitively 10 percent lower over the earlier variant. But lowering of price in no way means compromising with product quality”.  

Holland Mechanics entered the India market six years ago, keen on forging long-term relations in Indian bicycle industry. In order to further strengthening grip over the bicycle manufacturing base, it conducts a two-week long training program at its site near Amsterdam at regular interval.

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