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Hayes Completes Integration Reynolds Cycling

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MEQUON, USA – US bicycle component supplier Hayes Performance Systems which owns the brands Hayes, Manitou, Sunringlé, ProTaper, Reynolds Cycling and Wheelsmith, has completed the integration of carbon wheel specialist Reynolds Cycling LLC. According to the group headquarters in Mequon they are now “positioned for the summer and fully ready to go.”

Hayes Completes Integration Reynolds Cycling
Reynolds is the perfect fit to expand our market reach and wheel products portfolio,” said Hayes Performance Systems CEO Phil Malliet. – Photo Hayes

Since January all Reynolds inventory moved from Salt Lake City to Mequon. Shipping to retailers across the USA and Europe started already in March. End of January the Reynolds R&D team moved to a new Salt Lake City design and development office.

“We intent on growing our presence on the global cycling market and Reynolds is the perfect fit to expand our market reach and wheel products portfolio,” said Hayes Performance Systems CEO Phil Malliet when the take-over was made public last October.

“With Reynolds, we now cover the entire market from alloy Sunringlé mountain wheels through a complete offering of Reynolds carbon wheels.”

New positions

Hayes Bicycle Group (HBG) Director of Sales & Marketing Todd Schmidt explains: “Starting in May, our US-based sales reps began offering Hayes Dominion brakes to retailers. Also, beginning in May, a newly created position, Customer Care Manager, was filled by Evan McMillen, a long-time Hayes manager.” HBG was formed when Hayes Performance Systems, Inc. acquired Sunringlé and Manitou. “Richard Abram was hired this June. As US National Sales Manager he manages the 22 sales reps through the Reynolds brand acquisition and the Hayes mobile marketing team.”

European subsidiary

Hayes Performance Systems EU is based in Garching near Munich in Germany. The European subsidiary was founded in 2011 and is overlooking distribution, sales and marketing for all HBG brands in Europe.

According to HBG Director Product Management Jon Swanson “new performance youth products, known as ‘Junit’, were introduced across the HBG-brands Hayes (brakes), Manitou (suspension), Sunringlé (wheels) and ProTaper (mtb bars). Reynolds also released a new ‘ATR’ and ‘ATR X’ carbon wheel aimed at the gravel market. We already started shipping the new Hayes Dominion A2 disc brake and the Manitou Machete Junit forks. The Manitou Mezzer Pro will follow mid-July. All of these products raise the bar to a new level of innovation of the Hayes Bicycle Group.”

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