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Bicycles Integrated Part of Pon Holdings’ New ‘House of Mobility’ Experience Center


Bicycles Integrated Part of Pon Holdings’ New ‘House of Mobility’ Experience Center
The new experience center Ride Out will be part of Pon Holdings’ “Move, house of mobility”. – Photo Pon Holdings

AMSTERDAM, the Netherlands – ‘Move, house of mobility’ is the name of Pon Holdings’ new urban mobility center in Amsterdam. Here Pon Holdings will present new mobility solutions to a wide audience. ‘Move, house of mobility’ will accommodate various experience centers of Pon Holdings’ brands, including bicycles, under one roof.

The brands of the Pon Bike Group, which is part of Pon Holdings, will all be presented in the ‘Ride Out’. This is the name of the bicycle experience center and located in the ‘Move, house of mobility’. Next to Gazelle, Union, Santa Cruz, Cervélo, Kalkhoff, Focus branded bikes as well as accessory brand BBB Cycling, this new experience center will also show luxury Bentley, Lamborghini and Porsche cars. Pon Holdings is the official importer for these premium automotive brands in the Netherlands as well as official dealer in other countries.

Looking for brand ambassadors

Ride Out is not a standard bicycle shop, but offers potential customer the ultimate experience around the brands. “We will not sell bicycles, but once a customer decides here to buy a new Gazelle, Union, Santa Cruz, Cervélo, Kalkhoff or Focus bike we will arrange that it will be delivered via our dealer network,” states Pon Holdings on the jobs board in their search for brand ambassadors. “Next to that Ride Out will include a shop for accessories and cycling gear.”

In the Netherlands Pon Holdings is already operating a network of three Gazelle experience centers.

Future mobility

Pon Holdings states that there will be more in its new Amsterdam based experience center. “We have created it for the whole family,” explains Pon Holdings. “Here you can discover what mobility might look like in the future. Prototypes and interactive games broaden your view of mobility. Mobility is more than cars and bicycles.”

‘Move, house of mobility’ is located next to the Olympic Stadium in Amsterdam, the Netherlands and will open its doors this autumn.

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