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Amar Wheels Takes Production Efficiency to Next Level


Amar Wheels Takes Production Efficiency to Next Level
Karan Aggarwal (l.) and Sahil Aggerwal on the reorganization of Amar Wheels at Eurobike. – Photo Bike Europe

FRIEDRICHSHAFEN, Germany – For Indian Amar Wheels Eurobike 2019 is the new opening to the European market. “Exhibiting at Eurobike gives us the opportunity to show the market how we reorganized Amar Wheels and made it fit better for the European market,” explains Amar Wheels Marketing Director Karran Aggerwal.

Together with six other Indian companies, Amar Wheels is representing the Indian bicycle industry at Eurobike for the first time in many years. “This is a great occasion for us to launch three new brand names, each targeted at different quality levels of our crank sets. We focus on three categories; aluminum, steel and plastic-coated crank sets”, said Karran Aggerwal. “Even for e-bike mid-motor systems we do have cranks ready for production.”

System driven company

Recently Amar Wheels finalized a reorganization of the company making it better fit for expansion on the export market. “Despite earlier investments in capacity including a new production hall, we found out that we could not keep up with demand. We implemented new production systems including Lean and made Amar Wheels system driven. This resulted in a much higher and more efficient production.”

ERP system

“A major part of this reorganization was the implementation of a new ERP system. In the past we were depending on external developers, while we now use Google Sheets. As a result we can now run Amar Way the way we want it to.” The reorganization also came with the digitization of many production processes. For example, each sample we send to our customers is linked to a unique QR code making it possible to easily trace back all revisions done before the final product goes into production.

To offer better possibilities for customization as well as rapid prototyping, Amar Wheels also invested in laser and 3D printing.

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