News Article

Shimano Cycling Concept Award

Industry- & Retail Organizations

NUNSPEET, Netherlands (4 December) – Instead of sending thousands of Christmas cards this year, Shimano Europe wants to give the money it usually spends on the sending out of best wishes throughout the world, a better and more meaningful purpose. Shimano wants to donate NLG 25,000 (Eur 11,344) to the best European bicycle development project. […]

NUNSPEET, Netherlands (4 December) – Instead of sending thousands of Christmas cards this year, Shimano Europe wants to give the money it usually spends on the sending out of best wishes throughout the world, a better and more meaningful purpose. Shimano wants to donate NLG 25,000 (Eur 11,344) to the best European bicycle development project. As there’s lot’s of projects and ideas going around in Europe related to increase the use of bicycles, Shimano decided to initiate a new competition named the ‘Shimano Cycling Concept Award’. Main objective of the ‘Shimano Cycling Concept Award’ is to stimulate cycling and bicycle mobility. To realize this goal, Shimano’s idea behind this new competition is to donate the money to be used to further enhance plans and concepts that aim on increasing the usage of bikes. These concepts can relate to, for example, bicycle-infrastructure, rental bikes in city centers, the free availability of bikes for short distance transportation or even the training of children how to ride and use bicycles. Shimano is looking especially for this new competition to the European associations and federations that are related to cycling and bicycles. Next to the associations also schools, clubs and individuals are invited to send in his or her plan for the stimulation of cycling.
The plans, ideas and concepts must be submitted in English and can be illustrated by drawings and photo’s. Send the ideas and concepts before the 30th of January 2001 to Shimano Europe. The judging of who has send in the most practical and promising plan is done by a jury that consist of three journalists from several European trade journals. Frank Peiffer, marketing director of Shimano Europe will head the jury. The winner of the 2001 ‘Shimano Cycling Concept Award’ will be announced at the end of February 2001. (JO)

Comment on this article