News Article

French Retail Chain Sponsors Bicycle Racing on TV

Industry- & Retail Organizations

ISLE JOURDAIN, France (April 5) – French bicycle specialty retailers chain Culture Velo (24 outlets) sponsors the TV coverage by the channels France 2 and 3 of all major one day road races (next emission: Sunday 7 April’s Round of Flanders). Some emissions will be direct, others (depending on existing rights) in relay. For an […]

ISLE JOURDAIN, France (April 5) – French bicycle specialty retailers chain Culture Velo (24 outlets) sponsors the TV coverage by the channels France 2 and 3 of all major one day road races (next emission: Sunday 7 April’s Round of Flanders). Some emissions will be direct, others (depending on existing rights) in relay. For an enterprise the size of Culture Velo the step is remarkable. Culture Velo distributes 74 high-end brands, plus a leisure bicycle promotion philosphy.(OB)

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