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ZIV: German Bike Market Down 15% in 2001

Industry- & Retail Organizations

COLOGNE, Germany (March 26) – Shipments of bicycles to dealers and department stores in Germany dropped “Close to 15% in 2001”, said ZIV president Rolf Lemberg during last week’s Media Congress in Cologne. According to the German industry association ‘Zweirad Industrie Verband’ (ZIV) total shipments (which is home production plus imports minus exports) dropped 14.7% […]

COLOGNE, Germany (March 26) – Shipments of bicycles to dealers and department stores in Germany dropped “Close to 15% in 2001”, said ZIV president Rolf Lemberg during last week’s Media Congress in Cologne. According to the German industry association ‘Zweirad Industrie Verband’ (ZIV) total shipments (which is home production plus imports minus exports) dropped 14.7% compared with the previous year to 4.51 million units. Home production decreased also a two-digit 11.8%, down to just under 3 million units. Imports dropped 16% to 1.8 million units.
With regard to imports, bicycles that are produced in Eastern Europe are gaining market share in Germany, up from 15% to 18% in 2001 while imports from Asia dropped from a market share of 13% in 2000 to 11% in 2001. Imports from other EU member states remained almost on the same level of 11%.
Despite the drop in shipments, Germany’s bicycle industry was able to hold on to its share on its domestic market. 60% of all bicycles shipped to IBDs or other distribution channels were made by local makers in 2000 as well as during 2001. Goods news for the German bike makers was that they increased their exports with 5.6% to 260,000 units.
A complete Market Report Germany with all the detailed information and statistics will be published in Bike Europe’s April and May issues.(JB)

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