ZEG Joins European Retailers Association ETRA
The biggest dealer cooperative in Europe, the Zweirad Experten Gruppe, Two-Wheel Experts Group, (ZEG) has joined the European Two-Wheeler Retailers Association (ETRA). ZEG Board Member Egbert Hageboeck said:
GAND, Belgium – The biggest dealer cooperative in Europe, the Zweirad Experten Gruppe – Two-Wheel Experts Group – (ZEG) has joined the European Two-Wheeler Retailers’ Association (ETRA). ZEG Board Member Egbert Hageböck said about the membership: “ZEG has joined ETRA in support of all bicycle dealers in Europe.”
ZEG is Europe’s largest buying cooperation with almost 1,000 retailers in the EU. In 2010, ZEG sold around 1 million bicycles with a turnover of almost € 400 million (dealer sales € 900 million). ZEG dealers sell bicycles of well-established brands such as Hercules, Gazelle and Giant as well as the exclusive ZEG brands Pegasus and Bulls.
Next to ZEG, ETRA has been able to add 4 new names to its membership list so far this year. With Specialized, the retailers association has joined forces with another main player in the bicycle business. Simplo is ETRA’s first Taiwanese member and produces battery packs for electric bikes, electric and powered wheelchairs. With Höganäs, which has developed an innovative electric drive system, ETRA welcomed its first Swedish member. Maxcom is ETRA’s first associated member in a new EU member state. Maxcom is a Bulgarian bicycle manufacturer who produces both his own brand “Sprint” as well as a large number of private labels.
Today, ETRA has 25 associated members in total. Of these, 15 have signed up for the joint ETRA-Light Electric Vehicle Association (LEVA) membership program. ETRA now has associated members in 6 EU member states (Bulgaria, France, Germany, the Netherlands, UK and Sweden) as well as in 5 countries outside the EU, i.e. Canada, New Zealand, Switzerland, Taiwan and USA. Among them are companies such as Accell Group, Bohle, Dahon, Giant, Shimano and SRAM.
According to ETRA: “With more than half of all trips in the EU being less than 6 km, there is an enormous potential for cycling, as yet untapped. In that framework, we strive for more attention for cycling in European policies, which will in turn help to grow market. At the same time, ETRA assists national trade associations for bicycle dealers.”