German Industry Organization Gains Significance
CLOPPENBURG, Germany – Money wise the country’s largest bike maker – Derby Cycle Werke – joined the German industry association Zweirad-Industrie-Verband (ZIV). According to Derby Cycle’s CEO Thomas Raith, “It is important for major companies in the industry to cooperate in ZIV.”
“It is the best platform to take the success story of the e-bike to the policy-makers and politicians.”
Derby Cycle’s decision to join the ZIV makes the industry association the leading service provider and advocacy group representing 75% of Germany’s bicycle production. Derby Cycle is part of Pon Holdings. The bike maker’s revenues amounted 263.7 million euro (in 2011/2012) while the company markets the brands Kalkhoff, Focus, Raleigh, Univega, Rixe and Cervélo.
‘Take e-bike success to policy makers and politicians’
“In the past years the bicycle and the e-bike in particular, gained importance as the mobility product of the future,” Raith continues. “The industry proofed that the e-bike is suitable for everyday use in e-mobility systems as the fleet in Germany alone amounts up to 1.3 million units. It is important for us as a leading e-bike manufacturer to take this success story to the public but also to policy makers and politicians.”
“This can only be done when major companies in our industry cooperate and we think that the ZIV is the best industry platform to achieve our common goals.”
“We are very pleased with Derby Cycle’s decision because it emphasizes ZIV’s leading position as association of the bicycle, bicycle parts and accessories industry,” said Siegfried Neuberger, Managing Director of the ZIV.