News Article

Pon Joins Cycling Industry Club

Industry- & Retail Organizations

BRUSSELS, Belgium – From January 2014, the Pon Bicycle Group has joined the Cycling Industry Club which is initiated by the European Cyclists Federation (ECF). Pon sees the membership as an excellent way to stimulate cycling and development of the bike industry in Europe.

Pon Joins Cycling Industry Club
Cycling Industry Club members (including Giant, Accell, Cycleurope, SRAM, Schwalbe, WTB, Velopa) at their Eurobike 2013 meeting. – Photo Bike Europe

Rob Oudshoorn, Board Member for Pon Bicycle Group said “It is clear all bike businesses should be making this commitment to advocacy. To stimulate growth in the fast moving European bike market, extensive and up to date information exchange between bike manufactures and European stakeholders is essential.

Joining the Cycling Industry Club means Pon will play a leading role with ECF and our industry colleagues in this exchange on legislation developments and supporting measures. “

Pon bikes

Pon’s roots are in bike manufacturing in the late 19th century, when Pon Bikes were produced in the Netherlands. The company switched to the import and sales of Volkswagen in the Netherlands in 1947. From that time onwards Pon has expanded their business from car, to truck (MAN) and equipment (Caterpillar) dealerships and has been the Dutch Continental (bike) tyre dealer for several decades.

Pon enriched its product portfolio with the production and sales of bikes in 2012, based on the firm believe that bikes will play an important role in new types sustainable of mobility in the near future. In particular e-bikes will enable international growth for Pon. Therefore Pon enlarged its product portfolio with several leading bike brands like Gazelle, Focus, Kalkhof and Cervelo and has become one of the largest bike manufacturers in Europe.

‘Fantastic start to 2014’

ECF’s Development Director Kevin Mayne welcomes Pon’s announcement. “This is a fantastic start to 2014 for the Cycling Industry Club. Pon is one of our leading bike companies and we are excited by the discussions we have had with them about working together. It is clear that Pon understands the importance of international advocacy to the cycling industry and intends to be an active force in the Cycling Industry Club.”

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