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Shimano Gives Cycling Advocacy Stronger Voice

Industry- & Retail Organizations

BRUSSELS, Belgium – Shimano joined the Cycling Industry Club; the bike industry’s advocacy initiative. Agreements were signed today and with this the biggest company in the business contributes significantly in giving cycling advocacy a stronger voice.

Shimano Gives Cycling Advocacy Stronger Voice
Cycling Industry Club members (including Giant, Accell, Cycleurope, SRAM, Schwalbe, WTB) at their Eurobike 2013 meeting. – Photo Bike Europe

Shimano enlisted as a member of the Cycling Industry Club (CIC) after Apollo Vredestein and Primal Europe did the same at last month’s Eurobike Advocacy Summit. With the three newcomers the CIC has now over 30 members from all sectors of the bicycle industry including bikes, parts, publishing and information technology services.

Next to Shimano the biggest names that are CIC members are Giant, Accell Group, Pon Bicycle Group, Cycleurope, Trek, SRAM, Bohle (Schwalbe), Selle Royal, DT Swiss, Trelock, WTB as well as many others. The Cycling Industry Club – initiated by the European Cyclists Federation – was founded at Eurobike in 2011 and aims to create a 1 million euro advocacy fund. It’s objective is to double the level of cycling in Europe.

Shimano statement

Sato Yuasa, Shimano’s Sr. Executive VP, head of bicycle components Division: “We are very honoured and pleased to join ECF’s cycling industry club. ECF is taking an important role to improve the cycling environment by joint efforts of industry colleagues. The bicycle and cycling is now much more caring in its 200 year’s history because of the health of people and environmental mobility. In order to responding to people’s care, this advocacy should be very important in Europe.”

‘Industry uniting behind CIC’s valuable work’

Tony Grimaldi of Cycleurope is the Chairman of the Cycling Industry Club Advisory Board. He welcomed Shimano to the Club saying: “This is important news, it shows that the industry is uniting behind our valuable work. Since Eurobike we have shown that growing cycling through advocacy is a mission shared by companies of all sizes, from all sectors and all countries. With more members we can achieve so much more.”

The Club is currently funding programs to improve cycling advocacy in eight high potential countries and campaigning at EU level to release billions for cycling investments and development.

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