‘Advocacy first’ Say Industry Leaders at Eurobike
To emphasize the importance of cycling advocacy a group industry leaders cycled to Eurobike this morning. – Photo Bike Europe
The list of participants was impressive and it proved that industry leaders wanted to make a strong statement for the European Bike2Work campaign and advocacy. Accell Group, SRAM, PON, Shimano, Tern, Bosch and many others had one common message.
Advocacy at top of agenda
“These are the most powerful voices in the cycling industry and they want to see advocacy at the top of the agenda at Eurobike”, said Tony Grimaldi, President and CEO of Cycleurope and Chairman of the CIC Advisory Board. “The cycling tour felt like being part of a family and I am proud of that. It is important to unify as an industry.”
Jeroen Snijders Blok, Chief Operating Officer of Accell Group used a few words to paint clear picture: “If you make money in the cycling business, you have to support cycling advocacy because it is in your interest, and this goes also for Messe Friedrichshafen”.
Eurobike show manager Stefan Reisinger quickly responded on Snijders Blok’s remarks. “To have everything ready at 8.30 on the opening of Eurobike we do need all hands available within our organization. For us it is the toughest moment of the whole show. Therefore we facilitated the event, but could not participate ourselves,” Stefan Reisinger said.
“However we do agree that cycling advocacy is very important for the industry as a whole, including Messe Friedrichshafen. For that reason we support cycling advocacy initiatives on all levels, local, regional and national. Perhaps not with direct funding only, but also by providing a free booths or a platform here a Eurobike”, Reisinger stated.
The ‘Leader ride’ this morning was the prelude to the Advocacy Summit which is scheduled for tomorrow at 4.30 in Room Rome at Messe Friedrichshafen.