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Cycling Industry Leaders’ Breakfast on Cycling Regulation, Investments and Policy

Industry- & Retail Organizations

FRIEDRICHSHAFEN, Germany – Removing VAT from all bikes and e-bikes in Europe? Investments of millions of Euros in cycling? Compulsory insurance threat for e-bike success? These are all topics on the agenda for Eurobike’s Cycling Industry Leaders’ summit, taking place the morning of Tuesday 10 July.

Cycling Industry Leaders’ Breakfast on Cycling Regulation, Investments and Policy

At past editions of Eurobike the morning Cycling Industry Club Leaders’ Ride and the annual Advocacy Summit became the premier meeting points for company owners, Presidents, CEOs and senior Directors to network and discuss major issues that will affect their markets. Join the Cycling Industry Leaders’ Breakfast and register now.

The 2018 Eurobike schedule has allowed these two milestones to be combined in one power breakfast on Tuesday morning. Over 100 major companies will be attending this premium networking event, including Bosch, Pon, ACCELL Group, SRAM, Decathlon and Shimano. Highlights of past years have included multi-billion Euro investments in cycling by the European Union and national governments which are delivering sales growth in many countries, and the announcement of support for the Cycling Industry Club by many of the sector’s most influential companies. This year’s event is hosted by the Cycling Industry Club, Europe and Germany’s ADFC, the largest national advocacy organisation in the world.

Biggest supplier of electric mobility

Tony Grimaldi, President Cycleurope and Chairman of the Cycling Industry Club said, “We are having a lot of success with e-bikes which makes us the biggest supplier of electric mobility in Europe and politically much more powerful than we have been in the past. There are huge opportunities for growth and investment in all forms of cycling which we can exploit if we work as a united industry and build on our momentum. Every company leader in cycling should be joining us at the Leader’s Breakfast to learn what we can do together.”

Speakers from inside and outside the industry will deliver insight and inspiration about the future of the industry, focusing on the global mega trends in business, and the impact of digital technologies and autonomous vehicles.

Removing VAT

Hot topics this year might have huge impacts on the industry so a briefing session will give attendees the inside track on the benefits and risks in the latest lobbying activities. Good news is the possibility of removing VAT from bikes and e-bikes and new financial support available for funding research and innovation. Several national governments are also announcing new support packages for cycling. But looming on the horizon is also the threat of compulsory motor insurance for e-bikes, so the sector’s advocates are mobilizing everyone in the industry to run a Europe wide campaign against the measure. ECF will give an update on the campaign and prepare companies for the call to action.

ADFC’s Chief Executive Burkhard Stork said, “Germany is the biggest bike market in Europe and the most successful cycle touring market in the world, so national decisions have an impact on the whole European industry. But equally these international topics will have a big effect on our work too, so I encourage all German company leaders to make time to understand these important issues where Germany must take a leading role.”

When: 8.00-9.30 am on Tuesday 10th of July
Where: Room Berlin at Messe Friedrichshafen

To confirm your seat at this invitation only event please register here.


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