UK’s Bicycle Association Launches New Market Data Service
CAMBRIDGE, UK – The Bicycle Association of Great Britain (BAGB) has ‘soft-launched’ its brand-new market data service that includes UK sales data covering bikes, parts and accessories. “The UK Cycling Industry has never had robust, timely data,” says the BAGB “Our new not-for-profit audit, collecting data from retailers large and small, all of which is fully anonymised’ aims to provide just that.”
It’s not just meant to be a business tool to allow members to better understand the market and improve profitability, as the BAGB also hope the results of the new service will give the UK cycling industry greater political clout.
“Market insight gives our industry greater influence to be able to lobby government for investment and better regulation,” they commented. Initial costs of the service have been underwritten by the BAGB who aim to recoup them through BA member subscriptions. The service will be free to bike shops with a turnover of under GBP 5 million.
The BAGB has worked with specialist data partner, Sports Marketing Surveys Inc. to produce a detailed monthly reporting service available through an on-line ‘dashboard’. SMS Inc will handle all the raw data on behalf of the BA.
The BAGB are claiming the data will cover 70% of the UK industry by the end of the first year and that this percentage will grow. Users will be able to compare their own data to market and sector averages at category, sub-category, and even SKU (stock keeping unit) level in some areas. Data can also be filtered by price band, by channel, by region or retailer-type and will cover bikes, P&A, clothing and services.
The service already has the support of retailers, brands, and distributors within BAGB membership, and the soft-launch period, January to March, will be used to attract more purchasers of the service which will be free during the soft launch period. Current BAGB members include the likes of Bosch, Brompton, Giant, Halfords and Raleigh.
Those who sign up to the reporting service prior to 31st March will get a lifetime free upgrade to the silver level version of the dashboard. The BAGB also co-ordinates the Bicycle Industry Fund, successor to the industry-backed Bike Hub scheme which has invested over GBP 4 million in cycling projects as well as providing technical and compliance advice to members and engaging in pro-cycling lobbying.
Interested parties can get more detail and subscribe at bicycleassociation.org.uk