SRAM Road Hydraulic Brakes Recall Update
CHICAGO, USA – In a letter to retailers and consumers yesterday SRAM announced the start of a multi-million costing replacement program for its recalled road hydraulic brakes.
For the retailers the first point of contact is the company’s Dealer Service group. Retailers are referred to their Dealer Service or local distributor to take care of product support and labor reimbursement. In a joint statement on Monday January 27, SRAM and OEMs will communicate how retailers can handle their bike inventory specified with the recalled brakes.
Earlier this week the mechanical brake systems to replace the hydraulic version have been delivered into the market. People who chose to keep the mechanical system are provided a provide cash reimbursement of 150 euro. In addition to replacement by a mechanical brake system, SRAM is offering their customers the choice to upgrade to SRAM’s new model year 2015 hydraulic system. SRAM expects these to be available starting in the second half of April.
“We hope that you will choose to upgrade and experience the benefits of a great hydraulic braking system,” says the component manufacturer in the statement.
Based on the 150 euro reimbursement this recall operation will cost SRAM an estimated 10 million euro apart from labour compensation, the replacement parts and the company’s overhead. In an attempt to limit the damage to the brand name, SRAM opened a special website to inform all parties involved via http://sramroadhydraulicbrakerecall.com/