Market Reports

How many e-bikes were sold in Europe’s leading markets? Are bicycle exports from Taiwan continuing to decline? Bike Europe gives an insight into market developments in annual market reports. These cover the important indicators of key e-bike and bicycle markets such as unit sales and sales value and where relevant, production and import volumes. Filter below per country or year to find the desired report.
Alongside (e-)cargo bikes, sales of (e)folding bikes like those offered by Viennese bicycle supplier Vello also shifted up a gear in 2023. – Photo Vello Bike Subscribers only
Subscribers only
Market Report

Subscribers only E-bikes take the lead in tough Austrian bike market

VIENNA, Austria - Even though the Austrian 2023 bicycle market recorded a double-digit drop in both volume and value sales compared to the previous year, there are several positives to point out. Sales topped €1 billion for the third consecutive year in a row and e-bikes now account for three quarters of the market value. Leasing and investments in cycling infrastructure are also positively influencing the market.

E-city and E-trekking bikes in particular are growing in Austria, thanks in part to government subsidies. – Photo KTMSubscribers only
Subscribers only
Market Report

Subscribers only Austrian e-bike sales crack €1 billion mark in 2022

VIENNA, Austria - The Austrian bicycle market once again broke records in 2022. Both unit and value sales topped those in 2021, with the total sales value amounting to €1.39 billion. More importantly, e-bike sales alone cracked the €1 billion mark for the first time, accounting for 74% of the sales value.

Austria's number two bike producer, modular system provider Simplon Fahrrad, is expanding vigorously at its headquarters in Hard at Lake Constance. - Source Simplon FahrradSubscribers only
Subscribers only
Market Report

Subscribers only Austrian market breaks €1 billion barrier in 2021

VIENNA, Austria - Along with other European nations, bicycle and e-bike sales in Austria last year were also harmed by serious supply bottlenecks. The demand outstripped supply. Nevertheless, champagne corks popped when the domestic bicycle industry was able to break through the magic €1 billion value sales barrier for the first time in 2021.

A majority of Austria’s e-bike sales are categorized as ‘E-Bike STVO’ which means they are street-legal. – Photo KTM FahrradSubscribers only
Subscribers only
Austria

Subscribers only Austrian e-bike sales crack 200,000 units barrier for the first time

VIENNA, Austria - E-bike and bicycle sales volumes in Austria had leveled off at around 400,000 units in the past 10 years. In 2020 the market situation changed drastically and this was by no means solely due to COVID-19. For the first time the market came close to the 500,000 unit threshold.

An e-bike assembly with an in-tube frame technology. - Photo KTM FahrradSubscribers only
Subscribers only
e-bike

Subscribers only Mixed fortunes in Austria as bicycle sales drop but value rises

VIENNA, Austria - With a Corona-related delay, the Austrian Association of Sporting Goods Manufacturers and Sports Equipment Suppliers (VSSÖ) presented its latest year 2019 bicycle and e-bike statistics. It can be best expressed in the crisp short formula, 'units down, value up'.

E-bike production at Austria’s biggest KTM Fahrrad. – Photo KTM FahrradSubscribers only
Subscribers only
Market Report

Subscribers only Austria's (Electric) Bike Sales Reaches Record Highs

VIENNA, Austria - 2018 wasn't only a good year for bicycles in Germany, but also in neighboring Austria. The main trend here is the same as in many other European countries: e-bikes, e-bikes and e-bikes. Growing to a 33 percent market share (2017: 29 percent), Austria is now one of the biggest EU e-bike markets.

E-Bikes are widely rented out to cyclists touring Austria. - Photo Vienna city councilSubscribers only
Subscribers only
Austria

Subscribers only E-Bikes Rocked Austrian Market in 2017

With total sales of 120,474 e-bikes the 'e' category reached a 29.1% share in the total bicycle sale of the country in 2017. According to association VSSÖ '

Custom builder Simplon is the second-largest Austrian bicycle producer next to KTM. Simplon’s total production stands at 11,000 to 12,000 units. – Photo Jo Beckendorff
KTM

Austrian E-MTB Sales Skyrockets

The outlook of the Austrian bicycle industry is very positive due to skyrocketing e-bike sales. Nevertheless the overall market decreased last year by 2.8%.

Austria

Austrian Bike Sales Back on Track

VIENNA, Austria - Bike sales in Austria turned around last year, compared to a disappointing 2013. Due to a rainy summer Austrians bought 6.8% fewer bikes in 2013. Better conditions in 2014 boosted sales again with a 5.1% increase. Also in Austria, e-bikes were outperforming all other categories.

Distribution

Austrian E-Bike Market Continues to Expand

VIENNA, Austria - Like in Germany sales of electric bicycles continued to grow in an Austrian market that suffered from bad spring weather conditions ...

KTM is Austria’s biggest bike maker. The company saw overall bike sales drop by 7% on its domestic market. - Photo Jo Beckendorff
Austria

Also in Austria E-Bikes Expand in Depressed Market

VIENNA, Austria - Like in Germany sales of electric bicycles continued to grow in an Austrian market that suffered from bad spring weather conditions ...

E-bike

Austria 2011: Breakthrough for E-bikes

Last year, Austrian bicycle sales were hurt by unpredictable weather conditions, especially in summer. But one segment brought sunshine to the market: ...

Financial

<b>Austria 2009:</b> Rock Solid and Riding High

Unlike other industries the global crisis didnt have such a negative impact on the bicycle industry. Due to a rising environmental awareness and the ...

Financial

<b>Austria 2008:</b> Another Sales Jump

In 2008, Austria&#39;s bicycle market grew for the third year in a row. From a slight 1.3 percent increase in 2007, sales expanded by a remarkable 13.2 ...

Financial

<b>Austria 2007:</b> Rising Bicycle Sales

VIENNA, Austria - Good news from Austria: After several years of flat bicycle product sales the market picked up in 2007. For the first time since the ...

Financial

<b>Austria 2006:</b> No big changes in bike sales

The 2006 Austrian bike market took delivery of about 390,000 bicycles. Statistik Austria KTM Fahrrad Simplon