Market Reports The Netherlands

In the Netherlands, the e-bike generated 80% of the total turnover in the industry. - Photo Diederik van der Laan

Bicycle market in the Netherlands slides down by 6%

AMSTERDAM, the Netherlands - The Dutch market saw a slight decrease of 6% from 833,366 units in 2022 to 804,101 units last year. Thanks to a higher average retail price the revenue was down only 3.7% from 2022 to €1.4 billion in 2023. According to Huub Lamers, chairman of the section bicycles at the industry organization RAI and COO at Pon.Bike, "in times of supply chain constraints, we lack the availability of high quality data. The information we share today is based on sell out data, but we only have estimates on the number of bicycles and e-bikes in the pipeline."

The biggest e-bike category sold in the Netherlands are city-bikes with a market share of 85%. – Photo Bike Europe

E-bike sales up 2% in the Netherlands as market confronts challenges

AMSTERDAM, the Netherlands – “The future of cycling is bright,” said Huub Lamers, cycling section chairman of the RAI industry association announcing the 2022 e-bike and bicycle sales in the Netherlands. The average price per unit increased last year, but not all figures show a positive trend.

E-bike sales in the Netherlands now have a dominant market share of 52%. - Photo Tweewieler

Dutch e-bike and bicycle market shrinks by 15.9 % in 2021

AMSTERDAM, the Netherlands - The much-discussed topic of supply chain constraints have had a direct impact on product availability. Due to the delivery problems, directly related to the corona pandemic, the e-bike and bicycle market in the Netherlands saw a record sales volume decline for 2021.

Especially for people living in the area around Antwerp the speed pedelec is very popular means of transport. – Photo Cube

Speed pedelec registrations stabilise in the Netherlands and Belgium

ZEIST, the Netherlands - Together with Switzerland, the Netherlands and Belgium were always regarded as an example for the potential of speed pedelecs. Slow sales were manifest in 2020 and the trend continued into 2021. Together with Switzerland, the Benelux countries are still the main markets for speed pedelecs.

Bicycle traffic jams in Utrecht, the Netherlands; over 30,000 cyclists a day take this popular route. – Photo Bike Europe

E-bike and bicycle market value hiked by one third in the Netherlands

AMSTERDAM, the Netherlands - The e-bike is being massively embraced in the Netherlands and its market share continues to expand. In 2020 e-bike sales increased by no less than 30% to a record number of 547,000 units. In value the market has reached the all-time high of €1.65 billion.

Convenience is mentioned as the most important reason to purchase an e-bike. – Photo Bike Europe

E-bike market in the Netherlands to exceed 1 million units

DEN BOSCH, the Netherlands - At least 9% of the consumers in the Netherlands expect to buy an e-bike this year. According to recent market research by Multiscope this will result in a market volume of some 1.2 million e-bikes. That's a major hike on top of the already successful market last year.

Sharing systems contribute to the growing usage of bicycles and e-bikes in the Netherlands. – Photo e-bike-to-go

E-Bike Sales Show Steady Growth in the Netherlands

AMSTERDAM, the Netherlands - During last year's sales season all indications were pointing at increasing e-bike sales. While 2018 already saw unprecedented growth, also 2019 showed relentless interest in electric bicycles. Last year a record number of 420,000 e-bikes were sold in the Netherlands, an increase of 2.4 percent compared with 2018. Today e-bike sales represent some 42 percent of the NL-market in volume compared to 41 percent in 2018.

Dutch market is becoming 100% electric; regular bikes don't really matter anymore. – Photo Bike Europe

Dutch Bike Market Turning Exclusively Electric

AMERSFOORT, the Netherlands - First half year results for the Dutch market indicate that again electric bike sales is showing huge growth. It contrasts sharply with the sale of regular bicycles, which is sinking further and further. This mounting divergence even raises the question whether there will still be room for regular bicycles in the near future, or whether the Dutch market as a whole will switch to electric? And is this an indication on what's to happen in more markets?

Will e-bikes become the new standard in the Netherlands? – Photo Bike Europe

E-Bike Now Biggest Category in the Netherlands

AMSTERDAM, the Netherlands - Increasing consumer spending, sunny weather during the summer of 2018 and an ongoing interest in e-mobility products led to an unprecedented market expansion in the Netherlands. The e-bike's market share jumped from 31% to 40% while the total market volume increased by 5.7%. In value, the Dutch market reached historical high levels.

Speed pedelec buyers are less price oriented. Stromer speed e-bikes, market leading in Holland, retail for prices ranging from 4,500 to 9,500 euro.  – Photo Bike Europe

Speed Pedelec Sales Shows Steady Growth in The Netherlands

DOETINCHEM, the Netherlands - The sale of speed pedelecs shows a close to 8 percent growth this year. This is what happened in the Netherlands during 11 months of 2018. As it is unclear what's happening throughout Europe with regard to the rise of this e-bike category; market developments in Holland can be considered as an indicator for more countries. And in particular for those countries that have a mature e-bike market. Striking is the fact that speed pedelecs are already claiming a respectable market share.