WEIDEN, Germany - The e-bike market expansion in the past decade came with a wave of new brands and suppliers. One of them was German MSA, mainly known as a long-time Kymco importer in Germany and the Czech Republic. Challenges in the motorbike and e-bike market have resulted in a reorganisation of the company including the withdrawal from the e-bike and bicycle market.
TALLINN, Estonia - Vok Bikes, the Estonian company behind a new generation of four-wheeled electric cargo bikes, has raised US$6 million (€5.12 million) to further expand across Europe and accelerate the shift away from vans in city centres. The Series A funding round is led by SQM Lithium Ventures, the corporate venture capital team affiliated with SQM International Lithium (SQMi), a global leader in lithium production.
MUNICH, Germany - Despite a stagnating global economy, unresolved conflicts, and other geopolitical mood killers, the stock market boom continued, at least in the first quarter of 2025. Then came Trump trouble, with the US president instigating a global trade war. The tariff conflict is not only having an impact on the existing global economic order, but also on financial markets. The stock market went on a roller coaster. Investors are reacting to the unpredictability of the 'America First' prophet, which on a long-term could benefit Europe. In this context, here's an overview of how stock-listed bicycle industry companies fared in the first six months of 2025.
RIMINI, Italy - The Italian Bike Festival has grown increasingly significant for the cycling industry since 2018, following the decline in relevance of EICMA-Milan in recent years. The most recent edition at Misano Circuit in September 2024 featured more than 600 brands and 57,000 end consumers and industry professionals. The successful event has been taken over by the Italian Exhibition Group.
CHANGUA, Taiwan - The long-awaited turnaround from a declining to a rising bicycle market is becoming increasingly visible. Industry leaders remain cautious in their forecasts but dare to express themselves more positively. This was already clear last week at Eurobike. Merida Industry's financial report for the first half of 2025, in combination with their statement "to gradually expand our e-bike production capacity," indicates that the company is once more regaining trust in its future.
HEERENVEEN, the Netherlands - Intense discounting drove Accell Group's revenue down by 22% from €1,294 million in 2023 to €1,003 million last year. The company reports that the results were heavily impacted by one-offs, while market conditions remained challenging.
PALENCIA, Spain - To develop solutions that improve the efficiency and performance of e-bikes, Mahle SmartBike Systems has announced a new investment round of between €10 and €12 million annually in R&D. The announcement came shortly after Mahle CEO Arnd Franz stated that, "the e-bike sector was their standout success, supplying more than 60 e-bike brands across all segments."
SCHRAMBERG, Germany - The financial results published by e-bike motor component manufacturer hGears are an important indicator of the market expectations of leading European e-bike brands. For the first quarter of 2025, hGears reports a 32.1% sales decline for its e-bike division. For the rest of 2025, hGears expects a further decline of the e-bike market.
BRUSSELS, Belgium — The Belgian e-bike brand is in hot water after customers called out unexpectedly long wait times and a lack of transparency from the company. It's safe to say Cowboy has had a rough start to the year, as the e-bike manufacturer has attempted to navigate a production relocation, frame recall and now backordering issue - all in the span of a few months.
Germany/the Netherlands - Key economic and sourcing data has turned out to be an essential tool in steering the industry in today's challenging and volatile markets. The bicycle industry currently lacks the information needed to identify future market trends and a sourcing benchmark. Eurobike and Bike Europe will close this gap together in cooperation with the market research institute IFH Cologne in Germany.
