News Article

SRAM Shift Focus in Aftermarket and OE Sales Team

People & Careers

CHICAGO, USA – SRAM announced several staff changes to better focus on respective customer needs after it shifted to dedicated sales channels for both Aftermarket and OEM.

SRAM Shift Focus in Aftermarket and OE Sales Team
dditional responsibilities for both Ian Young (l.) and Billy Yu (r.) at SRAM. – Photo SRAM

Subsequently Ian Young has agreed to the addition of Asia to his existing responsibilities for European AM Sales. Ian and his family have relocated from the UK to Taichung, Taiwan, and will be based there for the next several years. Ian Wang, based in Shenkang, Taiwan, will shift his responsibility to focus an AM sales, reporting Ian Young.

Billy Yu will focus on OEM customers as the Asian Sales Director. His responsibilities include selling efforts to regional bike brands, but with increased efforts in technical training and demand planning at key assembly factories. He will also manage the Taiwan customer service team. Elbert Cho has been promoted to OE Account Manager, reporting to Billy.

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