News Article

New Managing Director at Ortlieb

People & Careers

HEILSBRONN, Germany – Jürgen Siegwarth is the new managing director at Ortlieb Sportartikel GmbH. At the turn of the year he took over this position at the German bike and outdoor specialist. Jürgen Siegwarth is in charge of general management of the company together with founder Hartmut Ortlieb.

New Managing Director at Ortlieb
Ortlieb’s new managing director Jürgen Siegwarth. – Photo Ortlieb

While Jürgen Siegwarth will mainly be responsible for marketing and sales, Hartmut Ortlieb will continue to lead the technology and production divisions.

100% made in Germany

Jürgen Siegwarth brings numerous years of experience at renowned outdoor brands Hanwag, Meindl and Deuter. Before joining Ortlieb he was MD at Hanwag Germany. “I very much look forward to this new challenge. Ortlieb is a great company, 100% made in Germany, owner-operated and with a long-term vision. I am certain that we will continue the successful Ortlieb story,” comments Jürgen Siegwarth on his new position.

“Jürgen and I know have known and respected each other for quite a long-time,” notes Hartmut Ortlieb. “We trust his knowledge and Ortlieb will benefit from his experience.”

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