News Article

Christian Bubenheim New CEO at Internetstores

People & Careers

STUTTGART, Germany – On 1 June Christian Bubenheim joined Internetstores Holding as new CEO. Internetstores reports that “internationally renowned German e-commerce manager” succeeds Markus Winter. Winter left “Europe’s leading online provider of bicycle and outdoor products” operating internet platforms, Brügelmann, Bikester, Probikeshop and Campz already at the beginning of the year.

Christian Bubenheim New CEO at Internetstores
Christian Bubenheim the new CEO of Internetstores. – Photo Internetstores

Internetstores will enter an all new phase with the new leadership of Christian Bubenheim. “Bubenheim is taking over an important strategic role as part of Signa Sports Group’s leading European e-commerce platform”, is noted out of the Stuttgart-based Internetstores. Since the end of 2016 Karstadt’s parent company Signa Retail Group holds the majority of shares in Internetstores.


The new Internetstores-CEO previously worked for Scott24 AG. This company holds several internet platforms all over Europe. As part of the executive team, Christian Bubenheim prepared the company’s IPO and was responsible for the AutoScout24 business. Before, he spent six years at Amazon in the Prime and Consumables areas.

“The international growth opportunities, strategic positioning and state-of-the-art technology of Internetstores are unique. Thanks to our 30 online shops in 13 countries, we are the first point of contact for bike and outdoor enthusiasts. With an increase in turnover of more than 20 percent in the current year, Internetstores combines my preference for fast growing international companies”, said Christian Bubenheim while looking forward to his new job.


“The Signa Sports Group will continue to expand its leading position in Europe through offensive and profitable growth. Internetstores is an important strategic pillar. Christian Bubenheim is the ideal CEO for this offensive strategy”, assures Signa Sports Group CEO Dr. Ing. Stephan Zoll. Signa Sports Group, overlooking the businesses of Karstadt Sports, Internetstores, Probikeshop, Outfitter and Tennis Point, is part of Signa Retail.

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