News Article

Accell Group Appoints Ruben Baldew as CFO

People & Careers

HEERENVEEN, the Netherlands – Accell Group N.V. intends to appoint Ruben Baldew, currently financial director of Unilever Thailand, as Chief Financial Officer (CFO) and member of the Board of Directors. Ruben Baldew will succeed Hielke Sybesma, who left Accell Group in May of this year.

Accell Group Appoints Ruben Baldew as CFO
Ruben Baldew has been appointed CFO at Accell Group. – Photo MT

“Ruben Baldew has extensive experience as CFO and in other senior executive positions in the field of finance,” explains Ab Pasman, Chairman of the Accell Group Supervisory Board. “In addition, Ruben has gained IT experience through his involvement in ERP implementations and digital change projects. This combination of experience and skills makes him particularly suited for rolling out the new strategy and transition of Accell Group in the years ahead, together with CEO Ton Anbeek and the rejuvenated and strengthened management team.”

‘Prepare Accell for the future’

“In recent months, we have expanded and strengthened our senior management team,” said Ton Anbeek. “Following Ruben’s appointment, we have effectively filled all crucial positions at group and regional level. We now have a strong and renewed team with an excellent mix of experience, expertise and young talent, which adds a positive drive and new dynamism to our company. With this team, we will prepare Accell Group for the future. We will be smarter in how we respond to consumer demand, we will focus more strongly on experience and work on innovative (e-)bikes and smart mobility solutions for sports, leisure, commuting and transport in and outside cities.”

About Ruben Baldew

Ruben Baldew (1977) studied tax law at Leiden University and completed a post-doctoral programme to become a qualified register controller at Maastricht University. He started his professional career in 2001 at Unilever, where he held various financial positions in different countries. Listed in the Top-100 high potentials by the Dutch publication Management Team in 2016, he worked as finance partner in the supply chain, procurement, marketing and sales at Unilever.

The Supervisory Board intends to formally appoint Ruben Baldew as CFO and member of the Board of Directors at an extraordinary general meeting of shareholders in October 2018. Following the formal appointment, the Board of Directors will consist of three members: Ton Anbeek (CEO), Ruben Baldew (CFO) and Jeroen Both (CSCO).

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