News Article

Shimano Europe Names Niels de Lange as Sales Director

People & Careers

EINDHOVEN, the Netherlands – Following the recent announcement that René Veenhuizen will become MD of Shimano Benelux, leaving his position as Sales Director of Shimano Europe’s Bike division, Shimano Europe has appointed Niels de Lange as his replacement.

Shimano Europe Names Niels de Lange as Sales Director
Niels de Lange; the new Sales Director of Shimano Europe’s Bike division. – Photos Shimano

De Lange will be promoted from his current role as Senior OEM Sales Manager to take charge of Shimano Europe OTC Sales, OEM Sales and PRO product coordination. His primary function will be to oversee Shimano’s relationships with its European customers.

Yukinobu Nakamura promoted

At the same time Yukinobu Nakamura will be promoted from his position as Senior Manager Sales Planning to Director of Sales Planning at Shimano Europe. In his new position he will be responsible for OEM and OTC back-up and sales support teams.

De Lange brings over 10 years sales experience, having initially joined Shimano in 2007 as Area Sales Manager before progressing to International Account Manager and OEM Sales Manager positions.

Nakamura has worked for Shimano for 18 years. After beginning his Shimano career as a Sales Manager at Shimano Taiwan in 2002, Nakamura progressed to Overseas Sales Manager at Shimano Inc. in Japan, before joining Shimano Europe in 2016.

Both De Lange and Nakamura begin their new roles on 1st October 2018, operating from Shimano Europe’s base in Eindhoven, Netherlands.

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