News Article

New Management at SRAM Europe

People & Careers

CHICAGO, USA – Former SRAM Europe GM Patrick Brandwagt has been promoted to Global IT Program Director. Brandwagt’s main responsibility will be ensuring the business and IT side of SRAM are aligned on their implementation priorities. His position at the SRAM Europe office in the Netherlands has been taken by Anja Lagemaat.

New Management at SRAM Europe
Anja Lagemaat (l.) and Patrick Brandwagt. – Photo SRAM

Prior to his new role Brandwagt multiple regional operational roles including IT Project Management, Zipp integration manager, Lean Expert, SAP implementation and Customer Service Manager and finally SRAM Europe General Manager. He has relocated from SRAM’s Nijkerk, Netherlands, location to SRAM’s global headquarters in Chicago.

Anja Lagemaat as GM SRAM Europe

Anja Lagemaat has been promoted to General Manager of SRAM Europe BV. She will continue to lead the European Customer Service team, while adding the General Management responsibilities for the location. Since 2005, Lagemaat has served as SRAM’s European Customer Service Manager. Additionally, she served various Customer Service roles including Southern Europe Representative and OEM Coordinator. She will report to John Nedeau, SRAM VP Of OEM Sales.

“For the last 15 to 20 years Patrick and Anja have been instrumental leading, managing and continuously improving SRAM Customer Service and Operational performance supporting growing EU OE and Aftermarket business. I’m confident with their ability to continue to improve SRAM’s Customer Service and Operational processes delivering even more value to our customers,” said Nedeau.

Comment on this article