News Article

Trek Appoints New European Sales Director

People & Careers

ZURICH, Switzerland – Trek Bicycle Europe announces the appointment of Harald Schmiedel to a newly created role as European Director of Sales. Harald will take up this role with responsibility for Trek’s sales in its European subsidiary markets with immediate effect.

Trek Appoints New European Sales Director
Harald Schmiedel is appointed to the newly created role as European Director of Sales. – Photo Trek

Schmiedel joined Trek as part of the Villiger-Diamant acquisition in January of 2003.

According to Malcolm Davies, Trek Europe’s Vice President, Harald Schmiedel played the key role in developing Trek’s German, Austrian and Swiss subsidiaries over the past 16 years.

“We are excited to have Harald take up this new position and are confident that his deep knowledge and experience will help bring further success to our overall European business. Harald will continue to be based out of Trek’s GAS office in Zurich. Said Malcolm Davies.

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