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Accell Ends Process of Management Changes with Departure of Retail Director Wouter Jager

People & Careers

Accell Ends Process of Management Changes with Departure of Retail Director Wouter Jager
Wouter Jager was one of the last members of Accell’s ‘old’ senior management team. – Photo RAI Vereniging

HEERENVEEN, the Netherlands – Other news on Accell Group is that it appears to be ending the rejuvenation process of its management. One of the last members of the holding company’s ‘old’ senior management team said ‘goodbye’ on August 1. The departure of Global Retail Director Wouter Jager was preceded by many of his management colleagues.

On this process of management and executive changes said Ton Anbeek at the appointment of Ruben Baldew as the successor of Hielke Sybesma as CFO and Board member of the Accell Group in July 2018 “In recent months, we have expanded and strengthened our senior management team. Following Ruben’s appointment, we have effectively filled all crucial positions at group and regional level.”

Familiar names and faces

It resulted in the departure of many familiar names and faces like Sparta MD Mark Kuper, Global Manufacturing Director Huub Snellen and COO Jeroen Snijders Blok. Retail Director Wouter Jager (59) is one of the last of the ‘old’ management team who now takes his leave. He worked 16 years for Accell of which some ten years as Koga MD. He has also been MD of Accell Nederland; was appointed in 2017 Accell Group’s Brand & Marketing Director and was in the past 18 months Global Retail Director. Next to this Wouter Jager has also been chairman of the bicycle section of the Dutch industry association RAI Vereniging. He has also resigned this position. It has been his own wish to leave Accell. Wouter Jager is considering his future but wants to remain active within the bicycle sector.


The members of Accell’s ‘old’ management team are replaced by newcomers like Jasper Sundh who is Regional Director Nordics. For Accell Group, Nordics is one of the six key regions, next to the Benelux, DACH countries, Southern Europe and UK & Ireland. Sten van der Ham is Regional Director Benelux while for the DACH countries Dominik Thiele has been appointed in that position.

Other new managers at Accell include Chief Digital Officer Marcus Diekmann; Chief Commercial Officer Jeroen Hubert and Chief Marketing Officer Thecla Schaeffer.

‘Team with excellent mix’

On this CEO Ton Anbeek said earlies “We now have a strong and renewed team with an excellent mix of experience, expertise and young talent, which adds a positive drive and new dynamism to our company. With this team, we will prepare Accell Group for the future. We will be smarter in how we respond to consumer demand, we will focus more strongly on experience and work on innovative (e-)bikes and smart mobility solutions for sports, leisure, commuting and transport in and outside cities.”

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